Friday, 21 August 2015

Preliminary task evaluation

1) What technologies did you use in the filming and editing of your preliminary task?

For the filming, I used a basic HD camera and tripod. The tripod was for support for still shots, but I also managed to use it successfully as a shoulder mount for the tracking shots. The editing software that we used was a combination of Adobe After Effects and Adobe Premiere Pro. These programs were the best thing to use because they were the best available option we had, and they offer a simple but professional editing process.

2) What have you learnt from the ideas process, casting, script writing, filming and editing of your preliminary task?

For our preliminary task, we used the same editing and camera techniques as we did with last years coursework. As this is something that we are familiar with, it was very easy and we did not learn much from it. However we did try new methods of holding the camera and longer shots which we may use in our coursework. When it comes to our coursework, we will also cast differently, using a larger choice of people and most probably not friends or family if possible. This will give us a more professional approach and make us keep up the planning and organisation. We have already begun a new ideas process for our coursework that will use some methods (such as brainstorming) that were used during the creating of the preliminary task. Script writing will not be an issue as it is a music video using a song so no dialogue will occur.

3) How did the group dynamics work?

There were three people working in our group. Me, Becca, and Luke. My role at the start was to do the visual planning of the video; a very well labelled storyboard. I decided that I would only do this after we had found a place to film, so that I could make the planned shots fit around the setting. While this was being planned, Becca was looking at different places that we can go to film, and after emailing and calling a few catteries, we found one that was perfect for the job. Luke wrote the emails. For casting, we had a group decision which was to talk to the people we thought would be good for the role, and if more than one volunteered, we would see which is best suited. In the end, only Nathaniel was up for the role. When it came to the day, me and Becca filmed the video and Luke was the editor for the task. We decided this as Luke was unfortunately not available for the filming. This was very successful and both the filming and the editing was as good as we could have hoped for.

4) Audience feedback

"The video was very interesting, well edited, funny, and overall very enjoyable".
-Daniel Saker

"The lip syncing was exquisite – top notch, might I say. The execution of the video was excellent, and I was thoroughly surprised once I found out that it was not professionally made".
- Poppy Frost

"It was really great, the singing was in really good sync, the edits were smooth and in general the video was comical and impressive".
- Jamie McGregor

As well as these three people, we also asked Nathaniel (the actor in the video) for his feedback on the video and the process that he went through. Here is what he had to say:
"The video was well planned, with the setting and camera shots planned out beforehand. While it was very embarrassing, it was also a lot of fun, although the cats could have been more cooperative. I can’t watch at the final piece without another little bit of my self-respect dying, but it was well filmed and edited".
- Nathaniel Jones

5) Looking at your finished video and the feedback, what changes will be looking to make in the planning, filming and editing when it comes to your main coursework?

When it comes to the main coursework, we will use very similar filming and editing techniques as in the preliminary task. This is because the equipment that we used was the best that was available to us, so it would be pointless looking for a different way of editing or filming. The only change that I can think of is changing the camera to a DSLR for better video quality and automatic stabilization. The main change we will make is to the planning process. As the task we recently completed was only a preliminary task, we did not fully plan our video to the extent that we want to in our final video. For our final video, we will use multiple storyboards, plan locations more, work more on costume, and spend much longer on the casting. This will hopefully allow us to think of many more ideas and explore a large range of areas before we make our final decision.

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