Target Audience for video

The target audience for our music video is any fans of the rock/heavy genre that we are looking at. As music is subjective, we believe that people who enjoy the music will enjoy the video, and the age range for the audience will depend upon which age ranges enjoy the music.
The video engages with the audience mainly by the relatable scene at the end. Everyone was an imaginative child at some point so, for older audiences, they will be able to reminisce about their childhood. As well as this, we have some POV shots during the Viking battle, which will engage the audience by pulling them into the battle.

As well as the video, we are trying to attract a target audience by the use of exciting images for our Ancillary tasks (posters, CD covers, etc.). We will be using images such as the one shown here to entice the audience into buying our products and watching our video.