Footage in a music video

When creating a music video, it is important to divide the footage into the different types of footage that are stereotypical to music videos. These are shown in the table below:

Type of footage	Conventions	Pros	Cons
Lip Syncing	The artists will be singing, playing instruments, etc. This will often take place on a stage or in a single room. In some videos, this will take place in an abstract setting.	It allows the band to be seen. It promotes themselves, their equipment and their perceived live ability.	If synchronisation is not clean and performed successful, the video will not appear as successful.
Narrative story	A story between one or a few characters. In most pop songs, a love story. In some videos, it may be a journey of a character who is mentioned in the song.	It creates a better visual for the audience which can help them to remember the song.	The band may not be as associated as if they were seen in the video. An audience may be expecting to see the band.
Mix of both of the above	Snaps between the lip syncing and the narrative. Sometimes the artist/s may be the characters within the video, lip syncing at the same time.	It eliminates the cons of just having one of the two elements. It allows the video to be more exciting, with no time period that will allow the audience to be bored.	It may be too much for the audience, so the right balance is needed for it to be successful.

For our video, we plan to use just narrative and no lip syncing. This is because we want the piece to be able to tell the story of the song successfully, so if we dedicate more of the play time to a narrative, the story will be more intriguing.